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Official Document

Equity Term Sheet

Founding Influencer Program

Version 1.0 — December 2025

Yonoo B.V.
Founding Influencer Equity Agreement
Equity Stake
2.5%
Per founding influencer slot
Total Slots
6
15% total allocated to program
Cash Investment
€0
Pure equity-for-influence model
Vesting Schedule
24 months
Standard vesting with 6-month cliff. After cliff, monthly vesting of remaining equity.
Month 0 Month 6 (Cliff) Month 12 Month 24 (Fully Vested)
Cliff period (0% vested)
Monthly vesting
Deliverables Required
  • Launch content: Minimum 3 posts across your primary platforms within first 30 days
  • Ongoing promotion: Minimum 2 posts per month for 24 months
  • Referral link usage: Trackable referral link in all Yonoo-related content
  • Brand alignment: Authentic, positive representation of Yonoo brand
  • Disclosure: FTC/ASA compliant disclosure (#YonooPartner or equity mention)
Legal Structure
STAK Foundation
Dutch-registered equity vehicle for non-Dutch residents
Governing Law
Netherlands
Dutch law applies to all equity agreements
If Yonoo reaches €1B valuation
€25M
Your 2.5% stake at unicorn valuation

Common Questions

Q
What happens if I leave before 24 months?
You keep whatever equity has vested. If you leave after 12 months, you keep 50% of your 2.5% stake (1.25%). If you leave before the 6-month cliff, you keep nothing.
Q
When can I sell my equity?
Equity becomes liquid at an exit event (acquisition or IPO) or through secondary sale with company approval. Standard lock-up applies.
Q
Do I have voting rights?
No. Equity is held through a STAK foundation which has economic rights but no voting rights. This is standard for influencer equity programs.
Q
What if Yonoo raises more funding?
Your equity percentage may be diluted in future funding rounds, but this is pro-rata across all shareholders. Your absolute value grows with the company valuation.
Q
Can I also get paid cash?
The founding influencer program is equity-only. However, additional cash arrangements (sponsored content, affiliate rev-share) can be negotiated separately.
Q
Is this legally binding?
This term sheet is a summary of key terms. A formal equity agreement will be provided by our legal team upon acceptance. Both parties must sign the formal agreement.

Ready to Join?

Only 6 slots available. Apply now to secure your founding influencer position.

Apply for Equity Slot →