v2 · May 2026 revision
Yonoo

Business Plan

12-month financial forecast and operating plan · Q3 2026 (July) → Q2 2027 (June). Built around the €400K convertible round closing summer 2026.

Prepared
May 2026 (v2)
Stage
Pre-Seed
Raising
€400,000
HQ
Munich, DE
v2 changes: rebased forecast (Apr 2026 → Jul 2026 start), corrected paying-subscriber counting (Family plan = 1 subscription, not 5 users), added full B2B section, lowered ask to €400K, burn locked at €18K/mo (1 engineer), 22-month runway, BEP target month 14–16. §14 reframed as round structure & strategic positioning vs aggregators.

Contents

  1. 1 Executive Summary
  2. 2 North Star Metrics
  3. 3 Key Assumptions
  4. 4 User Growth Projections
  5. 5 Profit & Loss
  6. 6 Cash Position & Runway
  7. 7 Opening Balance Sheet
  8. 8 Unit Economics
  9. 9 B2B Strategy NEW
  10. 10 Pricing Strategy
  11. 11 Key Milestones
  12. 12 Risk Matrix
  13. 13 Use of Funds
  14. 14 Strategic Partners NEW
  15. 15 Path to Series A
01

Executive Summary

Yonoo is the front door to all AI — a single subscription (from €5.99/mo) giving users access to 9 frontier AI models: ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, Llama, GLM-4, and nscale (EU-sovereign open-source inference). Our intelligent routing engine automatically selects the best AI for each query, saving users €50+/month compared to separate subscriptions. The Free tier is a limited Pro experience — users get to try all 9 AIs and all features with strict weekly limits, giving them a real taste of the full product before upgrading.

We are raising a €400K convertible (€2.5M cap, 20% discount, 24mo, 6% interest) to fund 12 months of growth, targeting 8,500 registered users, €15K+ MRR, and 3 enterprise white-label clients by Q2 2027, positioning us for a Series A of €2-3M from a position of strength rather than need.

Real Users Today
2,000+
bot-filtered · 95 countries · €0 marketing
Current MRR
€100
4 paying admins · 10 Stripe seats (family-adjusted)
AI Models
9
all tiers, all models, intelligent routing
External Funding
€0
bootstrapped to date

The two-layer revenue strategy

Unlike the Feb 2026 plan, this revision treats Yonoo as a dual-channel business:

The B2C funnel feeds product validation, brand, and runway extension. The B2B revenue is what gets us to break-even.

02

North Star Metrics

Weekly Active AI Queries

Primary indicator of product value. More queries = more utility = more retention.

~700/week → 25,000/week
Today → Q2 2027 target
Monthly Recurring Revenue

Path to break-even and Series A readiness. Mix shift toward enterprise drives the curve.

€100 → €15K+
~€5K B2C + ~€10K B2B at end of plan
Free → Paid Conversion

Top-quartile B2C SaaS converts at 5–7%. We start conservative, ramp with paywall + ambassadors.

0.7% → 4%
Target by Q2 2027
03

Key Assumptions

Growth Assumptions
Round closesJuly 2026 (€400K)
Base users (M0)~750 (organic from 2,000+ today)
B2C user growthRegressive 60% → 12% MoM
Paid conversion1% → 4% over 12 months
Monthly churn5% modelled (actual to date: ~0%; conservative for forecast)
ARPU (B2C blended)€12.50 → €13.50
Influencers signed3 by Q4 2026
Student ambassadors10 EU universities by Q1 2027
Enterprise deals3 by Q2 2027 (€5K/mo floor each)
Cost Assumptions
Avg API cost / query€0.018 blended (routing-optimised)
Queries / user / monthFree 30 · Paid 120
Founder salaries€4K/mo each (post-raise)
Engineer hire€6K/mo from M2
Infrastructure€600 → €2K/mo (scaling)
Marketing€2K → €4K/mo
Legal & admin€500/mo
Tools & SaaS€400/mo
API cost reduction5–10% quarterly (model price drops)
Locked numbers — used everywhere in this plan

Burn: €18K/mo effective (founders + 1 engineer + €4K opex) · Runway: 22 months on €400K · BEP target: month 14–16 · LTV: €175 (14-month avg lifetime) · LTV:CAC: 7:1 → 15:1 · Paying counted as: Stripe subscriptions (1 per Family group), not tier-users.

04

User Growth Projections

Quarterly view of B2C users + B2B clients. Numbers derive from base assumptions in Section 3 plus enterprise pipeline timing.

Metric Today (May '26) Q3 '26 (Jul–Sep) Q4 '26 (Oct–Dec) Q1 '27 (Jan–Mar) Q2 '27 (Apr–Jun)
B2C Funnel
Registered users (end of period)2,0002,8004,0005,5008,500
New registrations (in period)~960~1,700~2,300~3,000
Conversion rate0.7%1.7%2.3%3.2%4.0%
Paid subscriptions (B2C)42575175340
B2C MRR€100€350€1.1K€2.7K€5.5K
B2B Pipeline
Enterprise clients (cumulative)00 (1 in pipeline)1 signed2 signed3 signed
B2B MRR€0€0€5K€10K€15K
TOTAL MRR€100€350€6.1K€12.7K€20.5K
Queries / month (~)3.7K15K55K130K280K

Growth drivers: paywall live (M1), influencer program (Q4 '26), student ambassadors (Q1 '27), B2B sales motion in parallel from M1. Holiday seasonality factored into Q4 '26 (slight slowdown in B2C, B2B deals tend to close before year-end budgets reset).

05

Profit & Loss — Quarterly (€)

Built around €18K/mo burn (founders + 1 engineer + €4K opex). API costs scale with usage. Engineer hire from Q3 '26 month 2.

Line Item Q3 '26 Q4 '26 Q1 '27 Q2 '27 12mo Total
Revenue — B2C€800€2,400€6,000€12,500€21,700
Revenue — B2B€0€8,000€25,000€42,500€75,500
Total Revenue€800€10,400€31,000€55,000€97,200
COGS — AI APIs-€800-€2,400-€5,000-€8,500-€16,700
COGS — Infrastructure-€1,800-€2,400-€3,300-€4,500-€12,000
Gross Profit-€1,800€5,600€22,700€42,000€68,500
Founders (2× €4K)-€24,000-€24,000-€24,000-€24,000-€96,000
Engineer (from M2)-€12,000-€18,000-€18,000-€18,000-€66,000
Marketing & growth-€6,000-€9,000-€10,500-€12,000-€37,500
Legal & admin-€1,500-€1,500-€1,500-€1,500-€6,000
Tools & SaaS-€1,200-€1,200-€1,200-€1,500-€5,100
Travel, events, misc-€1,500-€2,000-€2,500-€3,000-€9,000
Total OpEx-€46,200-€55,700-€57,700-€60,000-€219,600
EBITDA-€48,000-€50,100-€35,000-€18,000-€151,100

Burn approaches zero by end of Q2 '27 (-€6K/mo run-rate, vs €18K start). BEP achieved in Q3 '27 (month 14–16) as 3rd enterprise deal stabilises and B2C compounds.

06

Cash Position & Runway

Cash FlowQ3 '26Q4 '26Q1 '27Q2 '27
Opening cash€400,000€352,000€301,900€266,900
Revenue inflow€800€10,400€31,000€55,000
Total outflow-€48,800-€60,500-€66,000-€73,000
Closing cash€352,000€301,900€266,900€248,900
Months runway @ current burn~22 mo~18 mo~16 mo~16 mo
Runway Analysis

€400K + disciplined €18K/mo burn = 22 months runway at start. Downside scenario (€250K raise only): 14-month runway at €18K burn — still reaches first enterprise revenue (M6) and second deal (M10), but no buffer past BEP. We'd defer the engineer hire 2 months and operate at €13K/mo until first B2B contract closes. Plan still works; less margin for error. By end of plan (Jun 2027) we still hold €249K cash, revenue covers 92% of monthly costs, and we are tracking to cash-flow break-even by month 14–16 (Q3 2027). This is the position we'd raise Series A from — strength, not need.

07

Opening Balance Sheet — July 1, 2026

Assets
Cash & bank (€400K convertible)€400,000
Accounts receivable€0
Prepaid expenses (domains, tools)€800
Equipment (laptops, 2×)€3,000
Intangible assets (IP, codebase)*€0
Total Assets€403,800

* Software IP internally developed, not capitalised at pre-seed per IFRS.

Liabilities & Equity
Accounts payable€0
Deferred revenue€800
Convertible loan (€400K)€400,000
Total Liabilities€400,800
Founder equity€3,000
Retained earnings€0
Total L+E€403,800

Convertible loan converts to equity at next priced round (€2.5M cap, 20% discount). Until conversion, classified as liability per IFRS.

08

Unit Economics

Customer Acquisition Cost
CAC (Q3 '26)€15–25
CAC target (Q2 '27)€8–12
Organic %40% (SEO, WoM)
Influencer %30% (equity-based)
Paid ads %20%
Student referrals10%

B2C SaaS benchmark: €30-100+. We benefit from PLG funnel + equity influencers + viral loops. Today's CAC is ~€0 (organic, no paid acquisition yet) — the €15–25 range is what we expect once paid channels go live; will be higher in months 1–3 before optimisation.

Lifetime Value (B2C)
ARPU blended€12.50/mo
Avg lifetime14 months
LTV€175
LTV:CAC ratio7:1 → 15:1
Payback period1.2 months
Net retention105% (tier upgrades)

Conservative 14mo lifetime — to be revised upward in v3 once 12+ month cohort data is available.

Lifetime Value (B2B)
Avg contract value€60K/yr
Avg contract length24 months
LTV€120K
CAC (founder-led)~€2K
LTV:CAC ratio60:1
Gross margin~75%

B2B is the margin engine. 1 enterprise deal = LTV of ~685 B2C subscribers.

09

B2B Strategy NEW

B2C gets us to product-market fit and brand. B2B gets us to break-even. Three enterprise white-label clients = self-sustaining business. Here's how.

9.1 What we sell to enterprises

9.2 Why an enterprise buys Yonoo (vs building or buying ChatGPT Enterprise)

vs Building Internally
  • 9 models live today vs 6–9 months engineering effort
  • Routing logic battle-tested across 100K+ queries
  • EU-sovereign fallback already wired
  • White-label live in days, not quarters
vs ChatGPT / Claude Enterprise
  • Multi-model = no vendor lock-in to one provider
  • EU-sovereign infrastructure path (nscale)
  • White-label brand-layer (theirs, not OpenAI's)
  • Pricing: ~€5K/mo vs ~€30/seat enterprise tiers (cheaper from ~80 seats)

9.3 Pricing & deal structure

PackageFloor priceIncludesTarget buyer
Starter€5K/moUp to 50 users · all 9 models · admin console · 1M tokens/userSMB · early enterprise pilot
Team€10K/moUp to 250 users · SSO/SAML · usage analytics · 2M tokens/userMid-market · scale-ups
Enterprise€20K+/moUnlimited users · custom routing · dedicated SLA · on-prem prompt logsLarge enterprise · regulated industries

9.4 Sales motion

9.5 Why this is realistic

We are not promising 30 enterprise deals in year 1. Three deals over 12 months = roughly one deal per 4-month cycle, well within what a founder-led motion can deliver against a warm pipeline. Each deal at €5K/mo replaces 167 Pro subscribers and unlocks ~75% gross margin. At 3 deals + organic B2C growth, we're cash-flow break-even by month 14–16 — which is exactly when we open Series A conversations.

9.6 B2B billing & cash-flow model

White-label deals are billed annually upfront with a setup fee on Day 1. This converts MRR into front-loaded cash that materially extends runway. Standard SaaS / AaaS / GaaS practice — and the lever that turns 3 enterprise wins into ~6 months of additional runway.

ComponentYonoo standardIndustry rangeInvoiced when
Setup / onboarding fee€7,500 one-time€5K–25KContract signature, Net 30
Platform fee (recurring)€3,000 / month€2K–10K/moAnnual upfront (10% disc)
Per-seat fee€15 / seat / month€10–50/seatAnnual upfront, Q2/Q4 true-up
Usage overageInference cost + 30%+25–40%Monthly arrears
Contract length12 months min · auto-renew12–36 months
Annual prepay discount10% off contract10–15%Sweetener for cash collect
Annual price uplift7% CPI baked in5–10%Auto on renewal
Worked example — typical 50-seat enterprise deal, year 1
  • Setup fee: €7,500 (Day 1)
  • Platform: €3,000 × 12 = €36,000 → annual upfront less 10% = €32,400
  • Seats: 50 × €15 × 12 = €9,000 → annual upfront less 10% = €8,100
  • Year-1 cash collected on Day 1: €48,000
  • MRR equivalent: €4,000 / month · ACV: €48,000
  • Gross margin: ~75% after EU sovereign inference (nscale + partner) + support cost
Cash-flow impact on the round

With annual-upfront B2B billing, 3 enterprise deals close in year 1 → ~€144K cash injected on signature, completely independent of MRR run-rate. This extends 22-month runway from the €400K convertible to ~28 months effective runway — material derisking for both founders and investors. BEP target accelerates to month 10–12 (vs 14–16 baseline) on the enterprise upside scenario. The €400K is a bridge — annual-upfront B2B is the bridge accelerator.

10

Pricing Strategy & Tier Mix

B2C tier-mix shifts toward Pro/Family as paywall + ambassadors mature. Enterprise grows from 0% to ~70% of MRR by end of plan — the structural shift that delivers BEP.

TierPriceQ3 '26 mixQ4 '26 mixQ1 '27 mixQ2 '27 mixMargin/user
Free (limited Pro)€098%97%96%94%-€0.54/mo
Student€5.99/mo0.6%0.9%1.2%1.6%€3.83/mo
One€9.99/mo0.5%0.8%1.0%1.3%€7.83/mo
Pro€19.99/mo0.6%0.9%1.1%1.4%€17.83/mo
Family€29.99/mo*0.3%0.4%0.7%1.0%€19.19/mo
Enterprise (B2B)€5K+/mo€0€5K MRR€10K MRR€15K MRR~75% GM

* Family plan = 1 Stripe subscription shared by up to 5 users (1 admin + 4 invited members). All 5 get full access; only the admin pays. Counted as 1 paying subscription in this plan, not 5.

Pricing moat

The avg European consumer pays €20/mo for ONE AI (ChatGPT or Claude). Yonoo offers all 9 frontier AIs from €5.99/mo for Students. The Free tier = limited Pro experience: users try every feature, every model, with strict weekly limits. As AI becomes essential tooling (like email or search), the "one subscription for all AI" positioning becomes increasingly defensible. Family at €29.99 ÷ 5 = €6/user makes Yonoo the obvious household choice.

11

Key Milestones & Triggers

Bootstrap validation — DONE Nov 2025 → May 2026 2,000+ real users · 95 countries · €100 MRR (4 paying admins / 10 Stripe seats) · €0 marketing · 56.9-min avg session · enterprise pipeline forming · 9 models live
1
Pre-Seed close + paywall live July 2026 Close €400K convertible (€150K strategic angel + €250K institutional lead). Paywall live. Hire 1 fullstack engineer. Target: 1,500 users.
2
1st influencer + 1st enterprise demo September 2026 Sign 1st influencer (equity-based). 1st enterprise demo from pipeline. Target: 1,500 users · MRR €350.
3
1st enterprise contract signed December 2026 First B2B white-label live (€5K/mo floor). Student program launched. Target: 3,200 users · MRR €6.1K · gross margin positive.
4
2nd enterprise client + Series A prep March 2027 2nd enterprise live. Begin Series A prep deck. Target: 5,500 users · MRR €12.7K · 175 paid B2C subs.
5
3rd enterprise + approaching BEP June 2027 3rd enterprise client live. 8,500 users · MRR €20.5K · 92% cost coverage. Open Series A conversations.
6
Cash-flow break-even Q3 2027 (month 14–16) Self-sustaining. Series A from strength. Target raise €2-3M at €10-15M pre-money.
12

Risk Matrix & Mitigations

RiskImpactProbabilityMitigation
AI providers block aggregator access CriticalLow (15%) Multi-provider redundancy; dual EU-sovereign backbone (nscale + Infercom) plus open-source models (Llama, DeepSeek, Mistral) as fallback; providers benefit from distribution
API costs don't decrease as projected HighLow (10%) Intelligent routing minimises cost; usage caps protect margin; open-source models as cost floor; nscale ultra-cheap option
Slow B2C user growth / low conversion HighMedium (30%) B2B revenue compensates; influencer + ambassador programs; paywall + upsell from M1; PLG funnel
Enterprise sales cycle longer than 6 months HighMedium (30%) Multiple deals in parallel; lower-friction Starter package; warm intros via angel network; €400K runway covers slip
Big tech bundles AI for free (Google One Gemini, M365 Copilot) HighMedium (35%) Multi-provider neutrality is the moat (no single bundler can match all 9); EU sovereignty differentiator; B2B white-label not contestable
AI model commoditisation collapses pricing HighMedium (40%) Already priced for commoditisation (€5.99 student tier); routing layer becomes more valuable as models commoditise, not less
Funding doesn't close at €400K CriticalLow (15%) Lean operation viable on €200K; 2 committed investors signalling intent; can extend runway by deferring engineer hire to M4
Key person risk (3-person team) MediumLow (5%) Documented codebase; founder vesting protects equity; engineer hire diversifies; Replit Agent reduces ongoing maintenance burden
GDPR / EU AI Act compliance MediumLow (10%) German GmbH structure; privacy-by-design; DPAs with all AI providers; nscale EU-sovereign path for sensitive workloads
13

Use of Funds — €400,000

Allocation (12 months)
Engineering (1 fullstack hire + tools)€200,000 (50%)
B2B sales & enterprise SLA infrastructure€100,000 (25%)
Growth & B2C funnel (influencers, ambassadors, content, ads)€60,000 (15%)
Operations, legal, compliance (GDPR, EU AI Act, accounting)€40,000 (10%)
Total€400,000
Why €400K (and not €500K)
  • Capital efficiency — we proved we can grow to 2,000+ users in 95 countries on €0. We don't need a war chest.
  • 22 months runway at €18K/mo burn — comfortable buffer past BEP target (month 14–16)
  • Lower dilution at €2.5M cap means founders + early investors keep more upside
  • Clean cap table for Series A — €400K convertible converts cleanly into priced round
  • Forces discipline — every euro accountable; reserves not used as a substitute for traction
14

Round Structure & Strategic Positioning

How the €400K convertible is structured, and why Yonoo's market position is structurally defensible against aggregator competitors.

14.1 Round structure

€400K Convertible Loan
  • Cap: €2.5M pre-money
  • Discount: 20%
  • Maturity: 24 months
  • Interest: 6% p.a. (PIK)
  • Conversion: next priced round (Series A target Q4 2027)
Investor composition
  • 1 strategic angel — €150K (37.5%) · brings infrastructure partnership + EU enterprise network
  • 1 institutional lead — €250K (62.5%) · governance, follow-on signalling for Series A
  • Clean cap table — no SAFE stack, no party round
  • Both parties pre-aligned on €400K target — no oversubscription pressure

14.2 Why this structure

14.3 Strategic position — fusion vs aggregation

The market is filling with "AI aggregator" tools (Poe, Merlin, You.com, Perplexity Comet, etc.). Yonoo is structurally different — and that difference is the moat that justifies the round.

Aggregators (the others)
  • Show multiple AIs side by side
  • User picks which model to query
  • Same answer quality regardless of model
  • Routing by tag / keyword / dropdown
  • Compete on price and UI polish
  • Race-to-zero as inference commoditises
Yonoo (decision layer)
  • Fusion: multiple models reason in parallel, results reconciled into one answer
  • Orchestration: sequential agent chains across specialised models (agent mode)
  • Intent-based routing: task type + query semantics drive selection, not keywords
  • Vector-routing (roadmap): embedding-based model selection trained on our own production usage
  • Compete on outcome quality, not interface
  • Routing intelligence compounds with usage — every query makes the next one better

Why this matters for the round: aggregators are interface plays — fundamentally undefendable as inference becomes a commodity. Yonoo's routing layer is a data asset that improves with scale; an aggregator's UI does not. The €400K funds the engineering to widen that gap before competitors realise it exists.

14.4 Infrastructure partners

Frontier AI providers

OpenAI, Anthropic, Google, Perplexity, DeepSeek, Groq, xAI, Z.ai, nscale, Infercom — multi-vendor by design, no lock-in to any single model.

Dual EU-sovereign inference (nscale + Infercom)

Two integrated EU-sovereign backends — nscale (Norway, 100% hydro) and Infercom (Germany, SambaNova). No US company in the chain, beyond US CLOUD Act reach. Sovereign-grade path for B2B white-label deployments, with redundancy and no single-vendor lock-in.

SaaS stack

Replit (hosting), Stripe (payments), Resend (email), Twilio (WhatsApp). Battle-tested, predictable scaling cost.

15

Path to Series A

Series A Readiness Criteria — Target Q4 2027
€250K+ ARR
€20K+ MRR by Q2 2027 · €30K+ MRR by Q3 2027 with 4th enterprise deal
8,500+ users
340+ paid B2C subscriptions + 3+ enterprise white-label clients
Cash-flow positive
Proving unit economics work · raising from strength, not need

Series A target